Behind the Craft

LinkedIn's Chief Product Officer on Growing to 1B with AI | Tomer Cohen (LinkedIn)

Oct 20, 2024
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Summary

In this episode, Tomer Cohen, LinkedIn's Chief Product Officer, discusses the platform's remarkable journey from 100 million to over 1 billion users, primarily through enhancing its feed for knowledge sharing. Central to the conversation are the principles required for building AI products effectively, emphasizing the importance of balancing intuitive (fast) thinking with analytical (slow) thinking. Cohen highlights the necessity of understanding user experience and ensuring clear objectives when developing AI products, which starkly differs from conventional product feature lists. The dialogue extends to various content formats, such as newsletters and short videos, underscoring how these have transformed knowledge sharing on LinkedIn. Cohen also addresses the challenges product managers face with the non-deterministic nature of AI, advocating for resilience and adaptability. The significance of hiring individuals with an entrepreneurial mindset is discussed to drive innovation and engagement. Additionally, Cohen emphasizes that career advancement relies more on continuous learning than merely focusing on job titles. Ultimately, the episode explores evolving metrics of success for AI products and how strategic networking can enhance job application processes beyond traditional methods.

Key Takeaways

  • 1Balancing Fast and Slow Thinking Is Crucial for AI Product Managers
  • 2Clear Objectives and Experience Quality Are Essential in AI Product Building
  • 3Knowledge Sharing via Engaging Content Formats is Transforming LinkedIn
  • 4Intentional Product Leadership is Vital for Navigating AI Challenges
  • 5An Entrepreneurial Mindset in Hiring Drives Agility and Innovation
  • 6Emphasizing Continuous Learning Rather Than Job Titles for Career Growth
  • 7Adaptive Metrics for AI Products Are Necessary for Effective Measurement of Success
  • 8Networking Strategically Can Enhance Job Search Effectiveness
  • 9Navigating Non-Deterministic AI Requires Flexibility and Realistic Expectations

Notable Quotes

"Building AI products is a race; you need to be agile to adjust quickly to what users want."

"In the current age, quality experience is the benchmark for measuring AI product success."

"To me, that is more impressive than potentially even having, you know, a fan on your resume, if you can do that."

"You should also realize the system could be much better."

"So then asking yourself, like, what can unintentionally go wrong if I'm successful?"

"You don't control the experience when it comes to AI."

"If you're thinking, I'm going to learn this and do this for the rest of my life, I don't think it's a great way to think about building and investing in yourself."

"If you don't have the patience, like you would not be able to build a very successful product."

"You can literally create step function changes in the experience and value for your customers and members if you just train the AI right."

"You need to be, you need to like, you know, intentionally think about how to create those areas in the system that will help you move much easily and create that velocity you want."

"But it's really hard to keep the same velocity you have as a startup when you grow into a large company."

"So if you can, I would try to keep it small."

"I don't think you should meet your potential. I think you should build your potential."

"You want to like kind of reevaluate your processes and like are people spending too much time making documents or like going multiple layers up the, you want to kind of like probe on some of this stuff, right?"